behind the scenes with

Gwen Floral Co

Where are you based?

North Brisbane

How long have you been in business?

3 years!

in one sentence, what is it that you do?

I design sophisticated, modern and romantic floral designs for beautiful weddings in South-East Queensland.

About the business...

Gwen Floral Co



When did your interest/passion become your business?

what's one standout moment for your business?

one particular client enquired but found that they didn't have budget left to invest into flowers so they decided to DIY. I then got an email from her a few months before the wedding, she was gifted a few thousand dollars and Guess what she decided to spend it on? flowers! She was so sweet, I remember delivering them on the day, she was so excited and emotional. But the stand-out moment was After the wedding where she asked to grab coffee (which doesn't happen often but I'm always up for a post-wedding catch up!). she gifted me this beautiful tea set and hand-written note. It was so unexpected and thoughtful. It was one of those things that made me realise "wow, I must be doing something right".

I've been dabbling with flowers for over 5 years, but decided to turn my hobby into a business in 2017 after doing quite a few friend's weddings and realised how much I loved it! I got my floral qualifications in 2017 and launched Gwen Floral Co in AUgust of that year.

Gwen Floral Co



What's your favourite part of the job?

Ooooh I have 2! I love the moment of handing over the bridal bouquet to the bride. This is usually when it all gets 'real' for the bride, and it's so special to watch! I also love when we get the beautiful thank-you messages or emails after the wedding. It never gets old!

I love seeing how trends shift and evolve, and that we can always create something unique for our couples. It's so much fun seeing gorgeous inspiration on Pinterest and being able to dream with our clients as we unpack their floral vision.

About Sarah...


If you were a drink, what would you be?

This is hard! probably a vanilla latte.

if you had a whole week free, where would we find you ?

You'll probably find me in a cute Air Bnb somewhere near mountains. The Air Bnb would be dog-friendly so I could take my dogs haha. wine and cheese boards would be on the menu, and I would fill my time with reading, walking the dogs and probably some good old netflix too.

hinterland or sea?

the Hinterland, but I definitely don't mind the occasional beach day too!

Italy! The architecture and canals in Venice look so beautiful. I'm also a huge sucker for italian food.... Give me pizza and pasta (aka all the carbs) every day and I'll be a happy gal.

What's one bit of advice you'd give couples beginning

their planning journey?

It's your wedding day, so do what you want to do. Don't feel pressured by society's expectations or what your friends and family think A WEDDING SHOULD BE. you (hopefully) get one shot at this. So if you want to splurge on the dress, photography or flowers (or something else!) then just do it. You don't want to look back and think "man I wish we had just done X". When we got married in 2016, I remember we said no to paying the extra $400 to get the speeches recorded. Now, I wish we had just done it. In hindsight, $400 isn't that much money considering we won't be able to hear those speeches again. So moral of the story: do what you want to do, and remember this is your one day to go a little 'extra'. BUT IN SAYING THAT, IF YOU WANT TO GO CHILL AND SIMPLE, DO THAT! IT'S YOUR DAY, AND YOU GET TO DECIDE WHAT YOUR WEDDING WILL BE.

Where can we go to learn more?

the directory